APLIX, a family adventure for which everything begins in the 1950s…

1948 aplix

1948

Georges de Mestral invents the hook and loop closure 

The Swiss engineer George de Mestral, invents an innovative fastening system sold under the Velcro® brand (derived from "VELours CROchet", French for velvet hook) in the middle of 1950’s.

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1958

Jean Billarant establishes Velcro France

Jean Billarant establishes Velcro France to produce and sell Velcro® brand (from "Velours" and "Crochet") hook and loop fasteners under a license from the Swiss Company Velcro S.A. He settles in Carquefou near Nantes in 1964.

Image 1974

1974

The 2nd generation takes over from the family business

Following the death of their parents, Jean-Philippe, Patrick and Jack Billarant took over the family business as President, Managing Director and Administrative Director respectively.

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1976

Velcro France becomes APLIX

After patent expiration, Velcro France ceases affiliation with Velcro S.A., changes its name to APLIX, and adopts the aplix® trademark to identify its hook and loop fasteners. 

date clé 1978

1978

First commercial establishment in the United States

Creation of the American company APLIX Inc., a sales company based near New York. The product receives a favorable reception in the United States.

carte date clé 1981 aplix

1981

Development in Europe and Asia

Between 1981 and 1984, APLIX expanded the company by creating several subsidiaries in Hong Kong, Germany, Italy, United Kingdom and Japan.

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1982

First manufacturing plant build in USA

Aplix Inc. opens a new factory in Charlotte (North Carolina) to better meet the needs of the US market.

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1999

A new industrial site of 30,000 sqm in France

The new production facility was built in Le Cellier to replace the Carquefou factory.

This plant designed by the architect Dominique Perrault was inaugurated on September 30, 1999 and was awarded the title of "World Architecture Award" in 2001.

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2000

New manufacturing plants in France and United-States

Opening of new manufacturing plants in France (Pontchâteau) and United-States (Charlotte). 

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2006

Establishment of a plant in China

Opening of a new manufacturing plant in Shanghai whose size triples in the following years.

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2012

The Brazilian company PARAFIX joins the APLIX group

The Brazilian company PARAFIX, based in Valhinos near São Paulo and strongly established in South America, joins the APLIX group.

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2012

The 3rd generation takes the lead of the APLIX group

Sandrine Pelletier became Managing Director, then CEO in 2016.

Fabrice Billarant became Worldwide Sales Director and Deputy Managing Director.

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2019

Enlarging the French APLIX plant

Major extension of the French plant (Le Cellier) with 18 000 sqm to enlarge its industrial capacity to meet the future needs of its strategic markets. This extension has enabled the company to incorporate a new R&D center, an engineering center dedicated to house prototype machines and a building reserved for employees' living spaces.

Parafix new plant

2020

Construction of a new plant in Brazil

The Brazilian subsidiary PARAFIX is launching the construction of a new 16,500 m² production site to prepare for expected growth in all its markets.